Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts

Tuesday, January 27, 2009

Which one do you like?

Two types of funny ads: one is low-budget, old-style drama; one, extravagant special-effect farce. The Norwegian ad has an ordinary script, but the director of this ad turns it into an amazingly fun commercial. The cute girl's angry reaction, aroused the boy's unscrupulous remarks (against a cow), fulfills every little boy's desire to tease their girl friend. Simply idea, and very well executed. I would say the male character's performance is far better than the female character's, because he makes every female want to spit on his face.

Japanese melodrama might let you watch one more time; not because it is so funny, but because its special effects wow the viewers. More and more Japanese TV commercials are using digital effect to create surreal, comic-style parodies. In this ad, it is mixing the actions in The Matrix, JoJo, Lefty (寄生獸), etc. It has the same ordinary plot as the Norwegian ad, but the production company makes it work.

Are these two ads showing the cultural differences between Japan and Norway?

Wednesday, April 30, 2008

The Funniest Commercial This Month

Almost every month I will pick out what I think is the funniest commercial and put it on my blog.

This one is really good, because it shows our desire to do something evil. Pay attention to the movement of camera. It's brilliant. You never see the person who is holding the camera in the first 40 sec, but we get the idea of who is holding it and what's her character.

Here is the description of this commercial on the veryfunnyads.com: "A German hardware store promises a hefty reward to the best do-it-yourself project--and sets the stakes very high."

We're attacked by millions of messages everyday and our desire for more funny video clips is harder and harder to be satistied. I feel sad that I've to find an interesting video in ads, but maybe only ads can meet my expectation. I am going to amuse myself to death......

Saturday, February 16, 2008

Clinton's ad versus Obama's ad

Monica Langley and Amy Chozick, reporters of The Wall Street Journal, wrote that after Clinton had lost eight straight primaries in a week, her campaign strategies Mark Penn yelled at ad-maker Mandy Grunwald: "Your ad doesn't work…the execution is all wrong." Ms. Grunwald fired back by saying, "Oh, it's always the ad, never the message."

Let's compare the TV advertisements of Clinton and Obama. Remember the first feeling when you see these ads. Is there any huge difference between them?





Well, if somebody said the TV ads make Clinton lose and Obama win, I suggest they type "Clinton ad" and "Obama ad" on YouTube to see what they can find. One can find a lot of cool Obama girl's ads, and also a lot of cool anti-Hillary ads. It is not about the message of the TV ads produced by the candidates. It is about how people can make their own ads for their candidates.

Wednesday, February 13, 2008

What is sex appeal in advertising strategy? This is it!

I was majored in advertising in my undergraduate school. Even though I have changed my major to media studies in grad school, I still love to see every kind of ads.

This is the most wackiest ads I've ever seen for a soft drink. Strong sex appeal.While there might be thousands of audiences using this ads for masturbation, I wonder a few would bother to remember the product's name.